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A book that everyone working in the educational technology industry should read. Where does your companies products or services fall along the fidelity (quality) and convenience spectrum? Four-year residential colleges are a high fidelity / high cost experience - with bundled learning, living, and socializing. University of Phoenix aims to be a high convenience provider.
Maney argues that companies need to choose to specialize in fidelity or convenience, or they will fall into the "fidelity belly" where their products and services are neither loved or required. Expensive products or services (high fidelity) need to be ten times as good as convenient (cheap or free) services to survive. Newspapers gutted themselves by laying off reporters and closing branches, therefore diminishing their fidelity. We all need to make hard choices and trade-offs, and figure out where the product/service we deliver meets the demands for fidelity or convenience.
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Maney applies his fidelity vs. convenience model across a wide range of businesses. While the concept has merit, in many cases, it oversimplifies the issues. Perhaps of greater value is Maney's discussion about how over time, continued product development is important, lest you get left behind by the new kid on the block. Solid narration.