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Well written book with a terrific narration by the author, which is always a big plus. Its not ground breaking or eye opening, instead it puts things in perspective.
My opinion is a little biased as I own and operate an online marketing company, so I do physically practice all of the discussed channels and my company offers them as a service. The main thing that Gabriel Weinberg does exceptionally well is offer a well structured approach and paints a solid framework. My main takeaway was communicating a holistic view of the ideal marketing mix to my team.
I highly recommend this book!
4 of 4 people found this review helpful
This is a book every business person should have in their arsenal if they're wanting to thrive. I just finished listening and plan to listen again and again—loved it. I was tempted many times to jump in and start doing what was said but decided to listen all the way to the end first—glad I did. Looking forward to following the advice as outlined in this book. There are so many instructions and steps to follow. Thank you!
3 of 3 people found this review helpful