What can your business learn from the Girl Scouts?Here are the fundamental principles of how Girl Scouts USA is run and why it's so successful.
Millions of American businesswomen, thought leaders, and politicians received their first lessons in salesmanship, money management, marketing, teamwork, and fulfillment in the Girl Scouts. The Girls Scouts has shaped the lives of more than 50 million alumnae alive today. Eighty percent of American female senior business executives and business owners are former Girl Scouts. In March 2012, the Girl Scouts will celebrate their 100th anniversary.
Tough Cookies captures the essence of this iconic organization and the principles that have allowed it to build and sustain a 100-year-old organization. Under current CEO Kathy Cloninger's leadership, the Girl Scouts has transformed and enhanced its ability to develop leadership in young women.
Tough Cookies outlines the rise of the Girl Scouts, this recent and dramatically successful shift, and lessons that are applicable to make any business or organization a success. This is an inspiring story of the Girl Scouts founding, along with leadership and business lessons that can be applied to organizations of any size. No other organization compares to Girl Scouts in size, experience, and resources devoted to developing leadership skills.
"Tough Cookies makes it clear how badly we need more women in leadership today—and offers a compelling road map for getting where we need to be. If you care about the future, read this book." (Ilene H. Lang, President and CEO, Catalyst)
"Kathy Cloninger has captured the excitement and boundless promise of the transformation of Girl Scouting. If you want to know how to make a great (and irreplaceably valuable) organization greater, this is the book for you." (Connie Lindsey, Executive Vice President, Corporate Social Responsibility, Northern Trust)
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Passionate & Inspiring
Kathy provides an outstanding history of the importance and impact of Girl Scouts over the past 100 years. She demonstrates the need to invest in the leadership potential of girls for the good of this country and the world. She also illustrates the pivotal strategic decisions that have been and must still be made to advance the movement for significant progress.
GS USA's aha moments in changing the culture.
A must read for every leader.