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5 out of 5 stars
By
R. Draving
on
10-01-17
Wish I'd read this 5 years ago
The author uses the methods taught in the book - its how I ended up finding and buying it in the first place. Digital content strategy has changed so much, and this book is two steps ahead in helping companies connect deeply with, and motivate action from, their audiences. I found the insights and guidance easy to follow and integrate into my clients' content strategies. Forget about SEO content - the companies and individuals with GREAT content, intelligently distributed and highly relevant to targeted audiences are the ones that will thrive. An easy 5 stars.
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