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Once upon a time I read Drive by Daniel Pink
Every day after that, I thought about his concepts around workplace motivation
One day I realized I needed to know more I don't know much about sales even though I've been in a "sales-adjacent" industry my entire career
Because of that I downloaded the audiobook "to sell is human"
Because of that I learned quite a bit about sales and non-sales selling, and even more about motivating and moving others
Until finally I felt compelled to share my love of the book with you all in the form of a Pixar pitch.
Ok, so the pitch could use some work. But you should read this book. Even if you don't think you're in sales or care about motivating others.
He does a good job summarizing interesting social science research about optimism, disposition, extra/intro/ambiverts and much more.
I admire authors who read their own audiobooks, but Pink's delivery was flat and it took me a while to get used to his narration. He's a dynamic speaker, but his presentation skills did not come across in this performance.
The other downfall of the audiobook format is in the "sample case" exercises after each section. These are better suited to print or ebook format. Listening to an author spell out URLs isn't especially helpful.
I found the content compelling and may end up buying a print copy so I can take advantage of some of the exercises.
12 of 12 people found this review helpful
I had very high expectations for Daniel Pink, maybe that's the problem.
The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.
The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.
Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.
The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.
45 of 59 people found this review helpful