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Terry O'Reilly has spent his life writing this book.
'This I Know' is full of anecdotes and advice for brand new and well-established businesses. It comes to you straight from the mouth of an ad-man who knows exactly what he is talking about because he's done it.
I'm a weekly listener of Terry's CBC podcast 'Under the Influence'.
My radio company hired him to speak to our clients in a seminar environment a few years ago. It was memorable.
I've been in the marketing/advertising sales industry myself for over 25 years. I'm still learning. I'm also in the process of re-developing the way I talk to clients about how to grow their businesses. Terry's book is my manual.
I'm also using the secrets in his book for my own side business as a portrait and headshot photographer.
If you want to better your business' marketing, whether new or established, this is the manual for you too. There are actionable items and things that will make you think. You might even win an award.
You can buy the book but you'll still read it in your mind in Terry's voice. Download the Audible book for the full effect.
When I first read “This I Know”, Terry O’Reilly was the narrator in my head. Now he’s the narrator in my ears and my imagination was freed up to conjure ideas and plans to market my own business. (Listen with a note-pad handy, This I Know). The pause & rewind buttons got a serious work-out.
I want to personally thank Mr. O’Reilly for bringing his book to life and creating what is essentially a “Best Of” extended podcast of his beloved “Under the Influence” and “Age of Persuasion” CBC radio shows. Your hand-written thank-you card is in the mail (listen to find out why you should write him - and your customers - one too).