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Publisher's Summary

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.
Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the audiobook offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries - and where opportunities can be found.
Big data is changing the way businesses - and even governments - are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
©2014 Mark van Rijmenam (P)2014 Gildan Media LLC
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Customer Reviews

Most Helpful
1 out of 5 stars
By alexsticy on 08-09-16

Very basic

This book wasn’t for you, but who do you think might enjoy it more?

This book IS NOT for people already in the data world looking for insights about Big Data trend... most of the content is known facts about what a data driven company and strategy are.

What could Mark Van Rijmenam have done to make this a more enjoyable book for you?

I'm just not the target audience. Should have said it in the description

Would you be willing to try another one of Erik Synnestvedt’s performances?


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3 out of 5 stars
By Wendy W. on 04-15-16

Good general info about the topic and trend.

A big picture of the field. Not a go to book on "how", but did list the top databases in the market.

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