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Publisher's Summary

"Rules are not sacrosanct. They are human constructions imposed upon the world. When these constructions are not useful to us, we can and should transcend them, because results matter more." (Douglas Kruger)
They're Your Rules, Break Them! offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organization. Disruption is everywhere. Rather than suffering its blows, what if you could institutionalize it into your business? What if, rather than being rigid and rule-bound, you could make your business "ever changing" within? Some rules help us, but some don't. Do you know which ones to ditch? And do you know how to create a high-performing, dynamic learning culture that doesn't rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it, too. The Israel Defense Forces and US Navy SEALs have been doing it for decades, and their results have been astonishing.
In a world of exponential organizations, rule-bound dinosaurs will fall and fade. But you don't have to. They're your rules. Break them!
Douglas Kruger is a business strategist, an author, and a global speaker. He helps organizations untangle the thinking that makes them industry dinosaurs and shows them where all the levers are for real-world innovation and growth. Douglas is the author of Own Your Industry, Relentlessly Relevant, How to Make Your Point Without PowerPoint, and Is Your Thinking Keeping You Poor?, published by Penguin. In 2016, the Professional Speakers Association of Southern Africa inducted him into the Speakers Hall of Fame.
View his videos on growth techniques at or follow him on Twitter: @douglaskruger.
©2016 Penguin Random House SA (P)2017 Douglas Kruger
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Customer Reviews

Most Helpful
5 out of 5 stars
By Oksana on 09-05-17

A must read

Very entertaining and enlightening, I enjoyed it thoroughly and learned a lot. One of the best books I've listened to this far.

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