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Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.
This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

Boost your company's web presence with methods that work
Build a level of trust that generates customer evangelism
Leverage your in-house resources to produce winning content
Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
©2017 Marcus Sheridan (P)2017 Gildan Media LLC
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Customer Reviews

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By Chris Heidlebaugh on 08-04-17

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

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2 of 3 people found this review helpful

By Kristin Linde on 02-04-18

Incredible Bookand a MUST READ for Business Owners

Loved the book and all Marucs' insights and honesty! Truly a great read for any marketer or business owner.

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Customer Reviews

Most Helpful

By Darren McKenna on 02-11-18

Probably the best book I've read on marketing!

For anyone looking for a great introduction to content marketing and understanding the customer read this!

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By M. Venner on 10-11-17

light bulb moments

very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.

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