The eBay Phenomenon

  • by David Bunnell, Richard Luecke
  • Narrated by Chris Ryan
  • 2 hrs and 59 mins
  • Abridged Audiobook

Publisher's Summary

eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world. eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.


What the Critics Say

"This is a solid, clear rendition of how eBay operates." (AudioFile)


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Customer Reviews

Most Helpful

more business please

I enjoyed the book, which covers the flashy issues of eBay. However it lacks in any detail information on how the business was started or run: how they partnered with paypal, dealing with internation laws, loans, initial business plan and structure, transition to going public, etc. I suppose that information is a little more boring and hard to find...
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- Mark Ludwigson

The ebay phenomenon

Very enjoyable and interesting.I would highly recommend to all ebay buyers and sellers.
10 out of 10
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- John

Book Details

  • Release Date: 07-11-2002
  • Publisher: Wiley Audio