Turning Words into Magic And Dreamers into Millionaires.With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertising
understand the tug-of-war between intellect and emotion
plant a mental trigger in the mind of your customer
create totally new concepts from combinations of old ones
see the opportunities around you- avoid the danger of overchoice
escape the need to advertise "Sale! Sale! Sale!"
find the genius that hides within you- receive the best others have to give
focus your advertising, your business, and your lifeAlong the way, the Wizard will:
share the power of encouragement
talk to you about your Ruby Red Slippers
make you understand how lucky you are
show you how to avoid the mistakes that others have already made
convince you of the need to rest.
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Wise Wizard of Ads
The book is using sound effects that get in the way and make listening in the car a challenge. With all the sound effects, the book tries to be cute and fails. And that while the book itself says not to be trying to be cute, but rather be clear with your communications.
Also, the book seems to be written for consumption in the 50s or 60s.
I would not recommend this book as it feels outdated and hard to listen to.
Remove the sound effects, or push them more in the background.
About 5% of the messages in the book were useful or at least a useful reminder.
I would not have purchased this book, had I known and understood its challenges.
- WaltyS "Walty"