The Wizard of Ads

  • by Roy H. Williams
  • 4 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Turning Words into Magic And Dreamers into Millionaires.With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertising

understand the tug-of-war between intellect and emotion

plant a mental trigger in the mind of your customer

create totally new concepts from combinations of old ones

see the opportunities around you- avoid the danger of overchoice

escape the need to advertise "Sale! Sale! Sale!"

find the genius that hides within you- receive the best others have to give

focus your advertising, your business, and your lifeAlong the way, the Wizard will:
share the power of encouragement

talk to you about your Ruby Red Slippers

make you understand how lucky you are

show you how to avoid the mistakes that others have already made

convince you of the need to rest.

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Customer Reviews

Most Helpful

Wise Wizard of Ads

over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

I hardly write reviews nor rate, but for this book I did. No B.S.
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- Jefferson

Unexpected & Amazing Insights From A Master

This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.
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- Razvan Rogoz

Book Details

  • Release Date: 01-02-2009
  • Publisher: Wizard Academy Press