The Wizard of Ads

  • by Roy H. Williams
  • 4 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Turning Words into Magic And Dreamers into Millionaires.With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertising

understand the tug-of-war between intellect and emotion

plant a mental trigger in the mind of your customer

create totally new concepts from combinations of old ones

see the opportunities around you- avoid the danger of overchoice

escape the need to advertise "Sale! Sale! Sale!"

find the genius that hides within you- receive the best others have to give

focus your advertising, your business, and your lifeAlong the way, the Wizard will:
share the power of encouragement

talk to you about your Ruby Red Slippers

make you understand how lucky you are

show you how to avoid the mistakes that others have already made

convince you of the need to rest.


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Customer Reviews

Most Helpful

Wise Wizard of Ads

over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

I hardly write reviews nor rate, but for this book I did. No B.S.
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- Jefferson

Meh ...

What disappointed you about The Wizard of Ads?

The book is using sound effects that get in the way and make listening in the car a challenge. With all the sound effects, the book tries to be cute and fails. And that while the book itself says not to be trying to be cute, but rather be clear with your communications.
Also, the book seems to be written for consumption in the 50s or 60s.

Would you recommend The Wizard of Ads to your friends? Why or why not?

I would not recommend this book as it feels outdated and hard to listen to.

How could the performance have been better?

Remove the sound effects, or push them more in the background.

You didn’t love this book... but did it have any redeeming qualities?

About 5% of the messages in the book were useful or at least a useful reminder.

Any additional comments?

I would not have purchased this book, had I known and understood its challenges.

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- WaltyS "Walty"

Book Details

  • Release Date: 01-02-2009
  • Publisher: Wizard Academy Press