This information is essential for business owners of all size companies. Everything Stutz learned from her professional sales career as a top producer to becoming a top 1 percent influencer, according to Kred, is shared in this book. Personal stories, including tough lessons, are included as examples and for entertainment, too. Subject matter includes:
Put sales on a higher plane
Your personal brand
Branding and power branding
Social media strategy
Sales crash course
Converting the entire effort to sales
By implementing all of the above, my secret wish came true! You, too, may establish a global clientele by using the strategies revealed in this book. My next wish is for you to gain the information you need to move your business and sales efforts forward.
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This is, by far, one of the best books I have read that pertains to business. While many books propose to offer solid and valuable ideas and advice, that’s not always the case. Stutz provides an array of tips that far surpass what I had expected.
Stutz gives sound advice on many things, including, what I’ll call for now, communication skills. When to call, when not to call, what not to say in an email, etc. Knowing how to properly communicate whether in person or via email are skills that should constantly be developed.
When Welch steps into the shoes of telemarketers and imitates them, it adds a nice touch of humor to the book since we have all experienced such phone calls at one point or another.
A Pathway to Succes
Overall an excellent book with sound advice. Would highly recommend
Why this book inspires those who fear business
I would most definitely read this again, mainly because the book creates and shares entrepreneurial strategies that I never really thought about. It also isn't exclusive to entrepreneurs or massive companies, the advice given works for anyone thinking about working in a fast paced environment. What also works very well is how the book is written; Stutz's writing is straightforward, but easy to understand (especially to one who doesn't know the business world that well) and brings the reader in with her examples, tips and questions (which at one point, you don't realize you're answering them). The most important aspect of the book is the fact that it has confidence, Stutz explains that despite some adversity,she was able to push forward and 'take a leap of faith'.
As it is a guide book, there is only one character; the author, and Stutz is a wonderful author putting her words in the book. She is confident in her writing and doesn't shy away from the risks she went through, as well as the doubting some people had to her. But because of her confidence, the reader finds themselves becoming inspired and thinking about the idea of entrepreneurship.
Welch brings Stutz's confident writing to life. Reading a confident writer is different compared to hearing the confidence from the author itself. Welch succeeds in gaining, as well as keeping, the reader's attention and using correct forms of tone and pitch, he is able to vocalize Stutz's advice, as well as adding some humor in some sentences that could've slipped the reader's mind. When advising the reader, Welch has a professor's tone, as if he himself is teaching the reader a class about this book, which is a wonderful ting since this book is something that could, and should, be taught in school.
Absolutely. I'm not a business major, nor would I consider myself an entrepreneur, but this book caught my attention as soon as it started. It can be applied to any aspect of the business world: understanding the parts of a business, how going online may increase your business' chance of surviving, having the confidence to take risks, and understanding your consumers.
This a obviously a perfect book for aspiring entrepreneurs, but for anyone trying to get into the business world, it'll definitely help them understand what the business world is like. Even though, they won't be the creator of a company, a lot of the advice given can be easily applied to people who want to work in finances, communications, marketing, etc.