• The Winner's Brain

  • 8 Strategies Great Minds Use to Achieve Success
  • By: Jeff Brown, Mark Fenske, Liz Neporent
  • Narrated by: Don Hagen
  • Length: 6 hrs and 12 mins
  • Unabridged Audiobook
  • Release date: 04-19-10
  • Language: English
  • Publisher: Gildan Media, LLC
  • 3.5 out of 5 stars 3.6 (260 ratings)

Regular price: $19.59

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Publisher's Summary

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.
In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.
©2010 Jeff Brown (P)2010 Gildan
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Customer Reviews

Most Helpful
2 out of 5 stars
By Roy on 01-28-11


The Winner's Brain ostensibly sets out to provide "8 Strategies Great Minds Use to Achieve Success." It does list the eight in separate chapters and provides a discussion of each element. The initial paragraphs infer that current resesarch is going to be applied to how the "winner's" brain works. Well, this little book doesn't do the literature justice. There are many more books on neuroplasticity available from Audible which are far more helpful and applications oriented to boot. The chapters provide a lot of "what we should do" (ie focus) and little about the "how" we should go about doing things. The entire book is just a little on the superficial side including the chapter outlining the history of and research related to neuroscience. If you have never read a self help book, never read anything on neuroscience, never read anything on (say) sports psychology, this might be a good place to start. Otherwise, look elsewhere.

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36 of 36 people found this review helpful

2 out of 5 stars
By Thomas on 12-13-11

Modest, with some flaws at the end.

If you haven't read anything about the brain, layout, and functions, then this would be an interesting first introduction. Performance was a little dull after about halfway through. The story was ok, because it was more story and discussion, then step by step. Generally the same info I've heard before so I'm biased I guess. I would have preferred more on the How-To in more detailed steps, with reinforcing info on how to accomplish 'the strategies.' Ya know, sometimes I wonder if there is some service that sells authors 'canned' examples and history stories of cases and people because I've heard some of this in other books. Towards the later parts of the book, I think they got tired of doing it, and just filled in general info. Seemed to be a drag to the ending. With the extremely unending examples of BBKing and his career as a great brain example to follow, I was sort of wondering if they had much ammo left. Then the last quarter was just endless repeats of the same info summaried over and over and over again. Some clear mistakes of repeating the same examples for fillers. I didn't totally trash it, as noted from my first comments, but I wouldn't mind if all the neurons associated with this one, would disconnect so I can forget it.

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6 of 6 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Alistair on 08-25-10

Not very practical

Good if you want an in depth anatomical guide to which parts of the brain are responsible for each characteristic which leads to success. If you are looking for ways of improving these characteristics then you will be disappointed.

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4 of 4 people found this review helpful

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