The Winner's Brain

  • by Jeff Brown, Mark Fenske, Liz Neporent
  • Narrated by Don Hagen
  • 6 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.
In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.


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Customer Reviews

Most Helpful


The Winner's Brain ostensibly sets out to provide "8 Strategies Great Minds Use to Achieve Success." It does list the eight in separate chapters and provides a discussion of each element. The initial paragraphs infer that current resesarch is going to be applied to how the "winner's" brain works. Well, this little book doesn't do the literature justice. There are many more books on neuroplasticity available from Audible which are far more helpful and applications oriented to boot. The chapters provide a lot of "what we should do" (ie focus) and little about the "how" we should go about doing things. The entire book is just a little on the superficial side including the chapter outlining the history of and research related to neuroscience. If you have never read a self help book, never read anything on neuroscience, never read anything on (say) sports psychology, this might be a good place to start. Otherwise, look elsewhere.
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- Roy


Aside from the narrator's monotone, sleep-inducing delivery, The Winner's Brain offers nothing but feel-good, pseudo-scientific claptrap. Cherry-picking studies then claiming that they support broad generalizations. Couldn't finish the book and still felt I wasted my time.
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- Ken Premo

Book Details

  • Release Date: 04-19-2010
  • Publisher: Gildan Media, LLC