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In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.
A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
The Wide Lens will change the way you see, the way you think - and the way you win.
Customer ReviewsMost Helpful
By Micah O. on 12-22-16
great book, insightful and practical
this book addresses real life innovation challenges.
I work in an innovation team and the tools presented in this book defenetly contribute to better analyzing ecosystems and strategy formulation
Thanks Ron Adner for your contribution