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Publisher's Summary

While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way."
This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box - an expression he despises - but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
This is a unique audiobook on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.
©2014 Richard Branson (P)2014 Blackstone Audio, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By John R. on 05-08-15

Inspiration, and nuggets of wisdom for anyone

There are certain criticisms of this book that can be anticipated; I have heard said of many books in this category that the ideas are not new, lack earth-shaking originality. I think such criticisms miss the point in general, and overlook the real significance and value of this book in particular. The question to be asked is, has this book shaped your outlook on starting and running a business in a meaningful way. For me, the anecdotes are entertaining and inspiring, and the embedded encouragement is genuinely motivating. Mr. Branson certainly does have various unique takes on common wisdoms of business leadership. Beyond the interesting presentation of his "radical" confrontation of business convention, though, the impact of this book derives from the diversity and longevity of Mr. Branson's working experience. In a relatively short book, he covers a lot of ground, and relates an array of personal experiences, each punctuated by his take on the moral to be had from the story. Some may resonate with you, some may not, but by the end of it, you are likely to find that you have come away with a rewarding trove of new ideas, novel approaches to confronting your own business challenges, and a satisfying "can-do" attitude. I know I did.

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17 of 17 people found this review helpful

4 out of 5 stars
By R.B. on 04-08-15

One Cool Dude

What did you love best about The Virgin Way?

Mr Branson has a very cool way about the way he talks about himself and his companies. HE oozes success and "Boss-nes" but never comes across as being condescending. In fact he seems like he would be a really cool guy to have as a mentor/boss/friend.
There is humor but it's never silly. It's a fairly light and yet informative book on general business and leadership, with Mr Branson's special twist.

The narrator actually sounded a bit like Richard Branson, which made this even better.

What did you like best about this story?

It was nice to hear a major player to share what principles worked for him and which didn't. Some of what he says goes a bit against conventional managerial and business wisdom, and I liked how he is steadfast in sharing his opposing views.

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8 of 8 people found this review helpful

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