The Virgin Way

  • by Richard Branson
  • Narrated by Gildart Jackson
  • 11 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way."
This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box - an expression he despises - but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
This is a unique audiobook on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.


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Customer Reviews

Most Helpful

No Depth. Promo Piece for Virgin.

This book wasn’t for you, but who do you think might enjoy it more?

This book was really hard for me to get through. I found the great majority of the stories to be more promotional than insightful. Way too many stories about how Branson 'out-witted' his opponents/competitors, or very surface level suggestions like 'make sure you take notes in meetings.' I didn't find it helpful or interesting.

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- Todd L

Inspiration, and nuggets of wisdom for anyone

There are certain criticisms of this book that can be anticipated; I have heard said of many books in this category that the ideas are not new, lack earth-shaking originality. I think such criticisms miss the point in general, and overlook the real significance and value of this book in particular. The question to be asked is, has this book shaped your outlook on starting and running a business in a meaningful way. For me, the anecdotes are entertaining and inspiring, and the embedded encouragement is genuinely motivating. Mr. Branson certainly does have various unique takes on common wisdoms of business leadership. Beyond the interesting presentation of his "radical" confrontation of business convention, though, the impact of this book derives from the diversity and longevity of Mr. Branson's working experience. In a relatively short book, he covers a lot of ground, and relates an array of personal experiences, each punctuated by his take on the moral to be had from the story. Some may resonate with you, some may not, but by the end of it, you are likely to find that you have come away with a rewarding trove of new ideas, novel approaches to confronting your own business challenges, and a satisfying "can-do" attitude. I know I did.
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- John R.

Book Details

  • Release Date: 09-09-2014
  • Publisher: Blackstone Audio, Inc.