While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way."
This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box - an expression he despises - but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
This is a unique audiobook on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.
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Inspiration, and nuggets of wisdom for anyone
- John R.
One Cool Dude
Mr Branson has a very cool way about the way he talks about himself and his companies. HE oozes success and "Boss-nes" but never comes across as being condescending. In fact he seems like he would be a really cool guy to have as a mentor/boss/friend.
There is humor but it's never silly. It's a fairly light and yet informative book on general business and leadership, with Mr Branson's special twist.
The narrator actually sounded a bit like Richard Branson, which made this even better.
It was nice to hear a major player to share what principles worked for him and which didn't. Some of what he says goes a bit against conventional managerial and business wisdom, and I liked how he is steadfast in sharing his opposing views.
- Amazon Customer