The Unfair Advantage

  • by Duane Lakin
  • Narrated by Duane Lakin
  • 4 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.
Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.
At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.


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Customer Reviews

Most Helpful

Best of the NLP books I've listened to.

Would you listen to The Unfair Advantage again? Why?

Yes, I've listened to it several times already. It's a book I keep turning to to improve my communication and persuasion skills, and I learn every time.

What does Duane Lakin bring to the story that you wouldn’t experience if you just read the book?

He's the author, it's nice to hear him speak and use some of the techniques he talks about.

Was this a book you wanted to listen to all in one sitting?

No, I would listen and then think about it and then listen some more.

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- Kindle Customer

Very usefully for everyone, not only business

I really enjoyed this book. Initially i was concerned on the first chapter as it was sounding like there was to be no content but then it took off and provided so much rich detail. The examples provided were excellent and by the end I felt that I have gained a great insite into human interaction and selling.
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- Colin Thain

Book Details

  • Release Date: 02-03-2014
  • Publisher: