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this is the kind of book that you can stuff like .. laugh with your team .. keep an eye on the business to boost its success .. family is important so you should keep a life-work balance... and that Alan Sugar is not an arse he has a sense of humor.. all nothint but a punch of unneeded geberrish. . i only bought this book for one reason. . to know the secret how a greuseomly silly character like Alan Sugar ever succeeded!
Enjoyed this book, but was irritated by the constant brown nosing of Sugar. No one doubts he is a brilliant tycoon, but every other sentence was copious amounts of praise and less about information.
The book regularly refers to the apprentice to put points across around Sugar. I would handed preferred more information on his businesses and his approach. Overall an acceptable book around Sugar, highly repetitive and at 4 hours an excellent way to pass a long journey.
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