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It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?
Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.
Among his strategies:
Build the product you wish you had: Foursquare founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues.
It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem - online storage.
Be bold when promoting yourself: Online payment service WePay capitalized on dissatisfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference.
Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about personal finance.
Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
Customer ReviewsMost Helpful
By Jamesw on 09-03-12
A very basic startup/entrepreneurship overview
Is there anything you would change about this book?
Get a younger narrator or maybe Jason Baptiste should have narrated it himself. It sounds as if John D. Rockefeller is narrating it. His voice does not fit the content or energy of a modern entrepreneur.
What other book might you compare The Ultralight Startup to and why?
Who would you have cast as narrator instead of Don Hagen?
Do you think The Ultralight Startup needs a follow-up book? Why or why not?
Yes, because the examples given will become dated.
2 of 3 people found this review helpful
By Joe on 01-19-16
Must read if you are starting up.
Having started 7 companies on my own I wish I had read this book before I started the first. Great book to read no learn some incredible tips on starting up in terms of getting your message out there and raising capital.