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This audio book was fantastic! The combination of Chet's brilliant stories/writing and the narrator's voice made this one of the most enjoyable and educational audio books I've ever listened to. If you are in sales or are a sales manager, then you need this book! Even if you're not in sales, you still need this book! It is absolutely essential if you want to be the best and make more money than you ever thought was possible. All of the principles in the book are easy to digest and implement in your own life and career. Do yourself a gigantic favor and purchase this book! You need this book! I am going to listen to it 10 more times.
3 of 3 people found this review helpful
"I probably would've skipped this book if it had not been recommended to me. And that would have been a mistake on my part. Think of the Ultimate Sales Machine as a distillation of numerous other really good books on business and sales. But in the case of this book what you end up with is a great example of the "whole being greater than the sum of the parts".
One of the major shortcomings I find with business books is that they either focus on a 10,000 foot view or a 100 foot view of how to implement one of those veiws/concepts. The average business book author very rarely has the ability to take the reader back and forth between the two views. With this book Chet Holmes succeeds at giving you BOTH strategic and tactical methods/examples for understanding and implementing the concepts that he covers. I believe that this will be one of the all-time great guides to business.
20 of 25 people found this review helpful