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Publisher's Summary

I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers. The problem with the previous sales funnels was, they never really seem to tell the whole story. Many pieces of the prospect's mindset were unaccounted for. Here is a new version of the age old sales funnel that finally tells the whole story.
©2010 Lon Safko (P)2016 Lon Safko
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Customer Reviews

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3 out of 5 stars
By christopher bradshaw on 01-13-18

ok

some good info but not very in depth. it gave a good start though. worth the cost

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