The Ultimate Question

  • by Fred Reichheld
  • Narrated by Fred Reichheld
  • 5 hrs and 0 mins
  • Unabridged Audiobook

Publisher's Summary

In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.


What the Critics Say

"Among management books, this one's a keeper." (The Washington Post
"Reichheld makes a strong rhetorical case for his ideas." (Publishers Weekly)


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Customer Reviews

Most Helpful

An awakening message

This is an excellent book: it really reminds you that customers are ruling and many companies are forgeting this at their own expense.
The book provides and easy to apply methodology to realy focus your business to the customers, in fact, not in declarations. It gets upgraded from 4 to 5 stars for the practical methodology described by the author.
I recommend the book to anybody who wants to excel in business.
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- Marian Hanganu

Good idea, poorly narrated

I like the idea and the concept of this book - a little overexplained, but that's forgivable. The narration, and editing, of the audio however, are very poor - the repeat takes are so badly cut together, it makes the narrator sound like a non-native English speaker who isn't always sure where to put the emphasis in a sentence.
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- Bridgette

Book Details

  • Release Date: 06-22-2006
  • Publisher: Simon & Schuster Audio