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Publisher's Summary

Just a few years out of business school, Marvin Davis found himself in the position of Chief Financial Officer of a large, fully integrated oil company that was losing well over $250,000 a month. In short order, through his keen perception and strategic ability, Marvin devised and began to implement a no-nonsense plan to eliminate waste and improve productivity. Remarkably, the company almost immediately began to turn a profit and within just six months was earning two million dollars a month.
In The Turnaround Formula, Marvin reveals his secrets in a step-by-step program that will begin to have an effect from day one. Your company will take on a lean, mean, more aggressive posture that gives it an edge in today's super-competitive marketplace. For people looking to revive a failing company or those interested in strengthening a healthy one, The Turnaround Formula is the sure-fire prescription for renewed profits. As Marvin says, you don't have to be sick to get well.
Just some of the things you'll learn in The Turnaround Formula are:



the single most important thing you can do to add cash to your bottom line
how to invest during times of duress
measuring performance and the importance of forecasting
how to market as if your life depended on it
the right way to downsize
aggressively attack your accounts receivables
ways to control expenses you may not have thought of

It all starts with handling one tough assignment. Then you take on another and another. According to Marvin, no one ever expects to get into crisis management. But once you do, there's an exhilaration that comes from seeing an unhealthy business become profitable again. You'll be able to do more with less and maximize your resources better than before.
©2001 Marvin Davis (P)2001 Nightingale
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