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Publisher's Summary

Your own business: Take the leap, make it happen, and make it succeed! Learn....

The truth about choosing the right business for you and maintaining a healthy personal life
The truth about planning, funding, hiring, and successful launches
The truth about financial management, marketing, and growth
This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to: generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.
This isn't "someone's opinion" - it's a definitive, evidence-based guide to building your own successful enterprise, a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
©2008 Pearson Education, Inc. publishing as FT Press (P)2011 Pearson Education, Inc. publishing as FT Press
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Critic Reviews

"This is one of the best entrepreneurship books I’ve read.... I wish I had this book when I first started out." (Ryan O'Donnell, Cofounder and CEO, BullEx Digital Safety)
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Customer Reviews

Most Helpful
1 out of 5 stars
By J Kelleher on 02-23-14

Not an interesting book

What disappointed you about The Truth About Starting a Business?

I guess I'm not too excited about a book that appears to be common sense. I always dream of starting a business, and was hoping some books would help spark an idea. This book is more like the steps taken to get a business up and going, and not what it takes to start a business. SO most will find this a great book if they already have an idea and the drive, I just don't have that yet.

What was most disappointing about Bruce Barringer’s story?

It was just Dry!

How could the performance have been better?

Not really sure, it just lost my interests in the beginning. I think the book kept playing and I just went dreaming off into other thoughts instead of listening.

What character would you cut from The Truth About Starting a Business?

Not sure, I just didn't pay attention to the book after I started. Sorry I have to give a bad review, but it cost me a credit, and just didn't match what I was looking for.

Any additional comments?

This book could be great for you, I gave it low scores, because it just didn't strike an interests in me at the beginning.

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1 of 3 people found this review helpful

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