• The Trust Puzzle: How to Keep Your Company on the Ethical High Road

  • Networlding Leadership Series
  • By: Frank Bucaro CSP
  • Narrated by: Frank C. Bucaro
  • Length: 2 hrs and 34 mins
  • Unabridged Audiobook
  • Release date: 02-27-18
  • Language: English
  • Publisher: Networlding Publishing
  • 5 out of 5 stars 4.8 (4 ratings)

Regular price: $6.95

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Publisher's Summary

If you want to know more about how to keep your company on the ethical high ground, then stop reading this right now and download The Trust Puzzle: How to Keep Your Company on the Ethical High Road!
Over 30 years as a professional speaker and author have given Frank Bucaro the information necessary to compile a detailed list of insights, wisdoms, and applications to help guide you through value-based leadership development. 
It doesn’t matter if you have been in business for several years, or several days, ethics are a crucial part of any business and vital to its success. Ethics are the standard behavior that helps us to distinguish acceptable and unacceptable behavior in the workplace with a focus on leaders, managers, bosses, and owners. 
Ethics start at the top of the business or company and then flow down, being accepted and followed through the examples that are set. Download The Trust Puzzle now to begin learning how you can create a better working environment for you, your employees, and clients. 
Inside The Trust Puzzle you will discover and learn:  


Growing a great reputation and what this means to your business
Building your company's trust and loyalty and how to implement it
How to develop a moral compass and what this means to you
The process behind creating accountable leadership
The benefits behind practicing stewardship
How to proceed, and much more!
Through his experience in the business community, Frank Bucaro has gained many insights into the problems that are facing businesses and how to fix them. Narrowing these down to the five main points found inside the book will help keep companies, businesses, and their employees on the ethical high road.
This audiobook is a definite no-nonsense guide on how to create the ethics you need and build them into your business or company. If you want to take your business to the next level and ensure that it remains successful, then get this audiobook now! Containing over 30 years of industry experience and knowledge, you won’t be disappointed!
©2016 Frank C. Bucaro (P)2018 Networlding Publishing
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Customer Reviews

Most Helpful
5 out of 5 stars
By Stephen Kasloff on 06-09-18

A Wellspring of Ethics and Leadership Insights

Frank Bucaro, one of the leading lights in business and organizational ethics, has recently published a new audio book, entitled THE TRUST PUZZLE: HOW TO KEEP YOUR COMPANY ON THE ETHICAL HIGH ROAD. Bucaro has been working for 30 years with corporate leaders in developing values-based leadership programs and presenting workshops and learning sessions for professionals, focused on creating, enhancing and sustaining ethical culture and ethical business practices in organizations.

Bucaro comes at this from the world of teaching – and the teaching of moral theology. His scope of knowledge ranges from ancient sources to contemporary literature, and he is a Renaissance Man to be sure. At the same time, his style is open, thought-provoking, and questioning. He does not present himself as an answer man, but rather as a colleague trying to offer awareness and ask his peers to question their thought processes as well as actions, all with the goal of making organizations both accountable and profitable. We need more Frank Bucaros in the business and organizational world as well as in government, academia and the non-profit sector.

THE TRUST PUZZLE - a wellspring of ethics and leadership insights - is divided into six main sections, but one of its virtues – and a key underlying asset of the entire book – is that the sections often overlap in content while looking at that content from different perspectives: reputation, trust and loyalty, moral compass, accountability, stewardship, and implementation. Thus, the book can be heard in its entirety, or in sections, in order or out of order – without sacrificing its value. For training and learning purposes alone, that is important.

Beyond that, because of the generality and breath of its scope, it can apply to any type of organization, regardless of the nature of the product or service, or whether it is a for profit or non-profit entity. This enables the discussions and solutions to “the Puzzle” to be adapted to the particulars of the company or other entity.

There is also much wisdom in this book, culled both from Bucaro’s knowledge and experience; and many excellent questions raised to stimulate and provoke discussion, enlightenment, and action designed to help make an organization better as a workplace - and as a place to improve the world. Many practical tips and suggestions to do so are contained within the book.

Here are just some of the key takeaways:

• Morale filters down.
• Employees listen with their eyes as much if not more than with their ears.
• Leadership requires continual evaluation by leaders to make sure they are in touch with what is going on in an
organization and acting to continually respond to developments and improve the entity.
• True values-based leadership requires a commitment to service, a sense of humility and self-awareness of one’s own
limitations, and gratitude for the opportunity to serve as well as succeed.
• The meaning of work is closely tied to education.
• Business is not an island unto itself simply designed for financial profit, but a critical player in making society better for
everyone through its products and services.
• Organizations have consciences – or should – just as individuals do; and just as a person has a “True North” based on
a moral compass, so should an entity.
• What is legal is not necessarily ethical.
• Compliance is important and ethics is important, and they overlap, but they are not the same.
• Codes of conduct are different from codes of ethics and an organization needs both.
• Ethics codes need to be re-visited and updated at least every three years to remain fresh and vibrant, and the input of
all employee levels is essential to the success of this effort [As one who headed a corporate ethics program for 20
years in which we revised and updated our ethics code every year with input from every level of the company, I am
especially sensitive to the importance of this insight.].
• The ethical essence of an individual – whether a leader or other team member – is the difference between making a
living and making a life.

Perhaps the two things that are most important about Bucaro’s approach to the subject are:

• He shows the relationship of the internal to the external – Through discussions of matters like conscience and
stewardship, he demonstrates how internal processes within an individual’s mind can be exemplified – for good
or bad – through actions that have consequences in the real world.

• He shows the relationship of ethics to leadership – Through discussions of matters like reputation, trust and values, he
demonstrates the difference between servant leadership that actually moves an organization forward, and purported
leadership that allows for lower level employees to be blamed and disciplined for the consequences of unethical
policies that flow from the top, while senior management is insulated, destroying morale and having long-term adverse
effects on the operation. Just check the newspaper any day to see the truth of this point.

In sum, THE TRUST PUZZLE is an excellent investment for leaders of any type of entity – and for their team members as well. It may well help you better understand the many dimensions of this puzzle and solve it for your own organization so that yours will be – or stay – on the ethical high road, and profit in every way from that journey.



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5 out of 5 stars
By Linda Folsom on 05-24-18

Great information

This is beneficial to not only business management but personal character development for all individuals. Content outstanding with provocative self evaluating questions. Well Done.

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