The Trust Edge

  • by David Horsager
  • Narrated by David Horsager
  • 5 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

In The Trust Edge, David Horsager reveals the foundation of genuine success - trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches listeners how to build the 8 Pillars of Trust:
1. Clarity: People trust the clear and mistrust the ambiguous.
2. Compassion: People put faith in those who care beyond themselves.
3. Character: People notice those who do what is right over what is easy.
4. Competency: People have confidence in those who stay fresh, relevant, and capable.
5. Commitment: People believe in those who stand through adversity.
6. Connection: People want to follow, buy from, and be around friends.
7. Contribution: People immediately respond to results.
8. Consistency: People love to see the little things done consistently.
When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!

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Customer Reviews

Most Helpful

Starts strong, fizzles a bit

If you could sum up The Trust Edge in three words, what would they be?

Worthwhile to read


Would you recommend The Trust Edge to your friends? Why or why not?

Yes, some very good concepts addressed here.


Have you listened to any of David Horsager’s other performances before? How does this one compare?

No


If you were to make a film of this book, what would be the tag line be?

Trust is a result


Any additional comments?

For people who've read a lot of business books, they will recognize a lot of these concepts and examples. However, David does a nice job of tying these concept to the overall idea of trust.

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- Justin

real information from a quality book.

if you need help to build more trust in anyway in you life i definitely recommend this. ver y useful. very practical. very thought out . trust this book to give more trust in life.
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- BJ

Book Details

  • Release Date: 10-09-2012
  • Publisher: Simon & Schuster Audio