"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work."
So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.
Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed, swift kick in the pants. In this book, you'll discover:
Why a business plan is a total waste of your time
Why fulfilling your own needs is the first and last order of business
Which three sheets of paper you need to successfully launch, manage, and grow your business
How to get started in business with little or no money
How to find and exploit resources that no one else knows about
How to stop procrastinating and take action NOW!
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brilliantly unorthodox. intelligently uncouth.
Chock-full of useful information, while being not in the least bit dry.
play-by-play narration of a public restroom 3-sheets dilemma.
energy, enthusiasm, and clearly in the author's voice because he self-narrated :-P
I laughed early, I laughed often, and I laughed hard.
TPE is the "how to start a lean business" book. The Pumpkin Plan (also by Mike Michalowicz and also on Audible) is the "how to grow beyond your plateau" book. Both are irreverent and full of great ideas.
Waste of Money
Author could have put all the useful knowledge in this book in 3-4 pages, skip it.