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Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Customer ReviewsMost Helpful
By David on 03-13-10
Makes sense to me.
It really makes you think, but it doesn't hurt your head. Well written, easy to understand, interesting, engaging... and the information is actually useful. I loved it.
Okay, so M. Gladwell says some things that wouldn't make him popular everywhere. Doesn't that make us wonder about his critics' motives? He cites his research, but doesn't bore with citations... he's trying to be interesting enough to be read. Generally, his opinions are clearly delineated from the facts used to create them, so I feel he treats his subjects fairly while trying to advance ideas and concepts. I don't agree with everything the book says, but it does make me think and I believe we could all learn something if we consider its end message.
32 of 36 people found this review helpful
By Dean on 10-28-10
Sociology for the masses.
Another hit by Mr. Gladwell. He take something as dry as sociology and presents the theories in vignettes that are so interesting, yet are factual demonstrating the points he is walking the reader through. I wish more teachers were as stimulating as him. One other point, this book is read by the author which I really appriciate. This gives you more the intent and tone of the original author.
5 of 5 people found this review helpful
Customer ReviewsMost Helpful
By Neil on 05-27-09
Surprising - but maybe not!
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
By Roger on 02-16-09
The tipping point is great
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.