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The Third Wave: An Entrepreneur's Vision of the Future, By Steve Case. The study begins with Steve Case’s history on his way to creating and being the originating force behind America Online. It tells the story of his setbacks and how unintended consequences allowed him to create AOL. The book professes to be about the internet of things, or as Steve Chase asserts, the internet of everything. The book though is not centered on the internet of things, but rather is a business autobiography of Steve Case. The biography stands in as a preface to explaining why the future of online business lies with an understating of the internet of things.
Steve Case delivers the story himself. Undoubtedly, we have here the “case” of a successful billionaire armored with his ability to achieve. He believes in himself. He shouldn’t; at least as to being a professional reader. He is not. His voice is a little shrill, and not smoothly tonal. More tensile than soothing or even interesting.
The story itself has many thought-provoking side stories and facts about the growth of internet and the progenitor businesses it allowed to come into being. For example, we learn how AOL grew, the AOL Time Warner merger, and the Time Warner failure. Albeit an, “I am blameless” explanation of the fiasco is laid out in this book, but perhaps that is the truth. There are also tales of Microsoft’s Paul Allan and Bill Gates and Apple’s Steve Jobs. The overall book builds in a consistent timeline but still does not feel like a cohesively tale. There is also great argument on behalf of “impact investing” or the growth of Benefit “B” corporations, and the coming into existence of the JOBS act and its facilities to allow startups to raise capital in crowd funding programs. There are other interesting discussions of the benefit of looking toward other criteria than profit. What value may be sought above and beyond bottom line dollars? Usually an undertaking for those tech people who have “made it.” There is also good thoughts on how government should function to assist job creation for startups (which Case very ably distinguishes from small businesses, something that is almost never distinguished otherwise).
Nevertheless, the story of the internet of things where everything that can possibly issues data is captured and forwarded on for analysis is actually not discussed in the book. If you want to know about where the internet is going, this book will hint to your some thoughts, but certainly not provide you with information that will teach you about the internet of things. It is worth the time spent on the listen just to learn of Steve Case’s history; but it is not a primer on the internet of things. My ratings should be considered before you take the plunge. It’s not a waste of time but not very good either.
11 of 12 people found this review helpful
More AOL History than 3rd wave. Good read though. Should change title as it's misleading.
5 of 5 people found this review helpful
Any additional comments?
The book is a hybrid biography and look at the future of business innovation which Case links together quite nicely. Worth reading for anyone in the tech industry as there are plenty of lessons in it.
2 of 2 people found this review helpful
There are some interesting anecdotes but a self indulgent autobiography for the most part unfortunately
1 of 1 people found this review helpful