The Ten Faces of Innovation

  • by Tom Kelley, Jonathan Littman
  • Narrated by Stow Lovejoy
  • 9 hrs and 3 mins
  • Unabridged Audiobook

Publisher's Summary

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization. Nothing is more stifling for innovation than the role of devil's advocate. The devil's advocate can swoop into a situation from outside, raise questions and concerns, and effectively kill a creative idea without attempting constructive criticism. This role has become nearly universal in business today, but it is the role of the naysayer.
Kelley has spent nearly 20 years managing IDEO, and he uses that experience to identify the 10 roles people can play in an organization to foster innovation and new ideas while offering an effective counter and resistance to naysayers. Among these roles are the Collaborator, who truly values the team over individual interests; the Experimenter, who takes calculated risks and uses tests to efficiently reach a solution to any problem; and the Experience Architect, who is focused on creating remarkable individual experiences and encounters within the organization.
This audiobook is filled with engaging case studies of companies like Kraft, Procter and Gamble, Cargill, and Samsung, who have all used IDEO's thinking to transform their company and customer experience. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.


What the Critics Say

"Essential reading for every single person in your organization; even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow." (Seth Godin)
"Well written....Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." (Publishers Weekly)


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Customer Reviews

Most Helpful

VERY Disappointing

I have immense respect for IDEO, love their work, and was really looking forward to this book. (I work in a similar industry.) Why was I disappointed? For a book about "Innovation", it's ironic that the text is so overwhelmed with tired cliches and metaphors. The book needed an "innovative" editor and writer!

At times, the cliches and metaphors were so bad and so thick in a section that I felt like I was reading a parody of a bad business book. (conceived by the Daily Show or Stephen Colbert.)

Some good ideas? Yes, absolutely, but considering the source, (and prior reviews) I expected it to be much more illuminating. As it was, I took about 2-3 ideas and parked them in my brain to consider. The rest? I just wasn't that impressed--do you need to be told: "Have your people work as a Team!" or (paraphrasing) "Don't let naysayers stop you!"?

C'mon Mr. Kelley, IDEO should be able to do better than that.
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- John

Great book!!!

I found this book to be very informative. It was interesting to discover what types of Innovation Faces I wore personally and that were present in the company I work for. Its a good way to discover your own talents.
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- Damon

Book Details

  • Release Date: 07-13-2006
  • Publisher: Audible Studios