The Ten Commandments for Business Failure

  • by Donald Keough
  • Narrated by George Guidall
  • 4 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

The Ten Commandments for Business Failure is a cautionary bible for business leaders from a widely admired elder statesman who has seen and heard it all.


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Customer Reviews

Most Helpful

Always Invert!

As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout this book. The solution usually lays within the problem and Don has stated 10 principles (actually 11)that are non negotiable in securing your business's (and more importantly life's) failure, all you have to do is follow them to fail.....or just invert and you WILL succeed!
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- Aaron

Book Details

  • Release Date: 01-19-2009
  • Publisher: Penguin Audio