The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

By: Joe Lazauskas, Shane Snow

Narrated by: Chris Sorensen

Length: 4 hrs and 15 mins

Publisher's summary

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media

Difficult to listen to.

Some useful resources and tools, yet a bit difficult to listen to. I can now relate to stories I hear and understand the strategies put forth.

Finally, A Book that Demystifies Storytelling

This book was absolutely useful. I read other reviews saying how it's just a self-promotion for Contently.

I find that to be inaccurate. Of course, there is some self promotion, but the authors together add so much useful understanding of and strategies behind great storytelling and the implementation of it that you can't really be mad that they're doing any self-promotion.

Whenever they do so (and they do do it sparingly), they are usefully describing how their product helps businesses interested in content marketing can do better.

It can take a bit of time to get to the action steps and useful bits sometimes, but the content isn't too far away.

If you're a story person, this is for you.
If you're more action oriented and want to get to the point, this book is also for you.

The authors do a really good job of mixing the art of storytelling with the actions necessary to apply great storytelling to your brand and/or business.

A worthwhile breakdown of content strategy

I have had ideas floating around about how I want to grow my business using stories and content. I have been looking for valuable resources to help me understand how to evaluate and layout an effective growth strategy. This is one of those resources I will be adding to my collection. It is a clean and clearly explained methodology that has very few plugs for their own company.

marketing, advertorial and bad naraaaaation

Book with a not so interesting story on marketing, some kind of advetorial and a narrator that keeps dragging every last word of a sentence

Nothing to hear or see here.

I expected this book would teach me HOW to tell better stories, but beyond a few points & an undescribed story model, it taught me NOTHING about how to tell stories.

It started strong talking about how storytelling is more memorable because it engages more brain areas, that was cool, but unfortunately, that was by far the best part of the book.

The rest was mildly informative, and the narrator was terrible with unnatural & consistently strange & annoying inflection habits. His attempt at monotonic deadpan humor was perhaps the worst I've ever heard in my life. He would have been better of trying to inflect to signal humor sincebhis deadpan simply made his attempts at humor undetectable in a BAD way. Overall his narration was flat lifeless and artificial. I've listened to hundreds of books and usually one or more a week year on year so I know a bad narrator when I hear them.

For a on story telling thay could have told a hell of a lot better story. Based on the book they would be the last people on Earth I'd hire to tell my story or teach me about this topic.