The Storyteller's Secret

  • by Carmine Gallo
  • Narrated by Carmine Gallo
  • 8 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

This program is read by the author.
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power". The proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates.


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Customer Reviews

Most Helpful

Apparently it's still a secret

This author obviously does not have the secret to story telling. This book is a hybrid between a really crappy self self-help book and cliché how to succeed in business book. The idea of helping an interested reader learn how to find her or his own story and tell it in an interesting way is a terrific concept. The execution in this case is terrible.

For me, this author lost all credibility the moment he determined that Walmart is a noteworthy example of skillful storytelling and community building, using their infamous company "Associate" meeting to illustrate his point. Walmart Associates do not like Walmart and even most Walmart customers leave from a store feeling at least a little worse about themselves.

I wish I could get my money back. This sucked so bad I can't even finish it.
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- Dale Hastert

A beautiful story teaching how to tell you own.

Using the principles of effective storytelling the author teaches what those principles are and how to use them. Fun, inspiring, and enlightening this is a great audiobook to listen to.
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- Aaron Smith

Book Details

  • Release Date: 02-23-2016
  • Publisher: Macmillan Audio