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I loved the way Joey balanced the discovery of an inspiring story with the application of an improved customer experience and a revitalized business culture. So many great ideas and solid process to drive change
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There were many good bits of advice and wisdom in the book but just couldn't stomach the idea that the best examples given for purpose driven companies were McDonald's, Walmart, proctor and gamble and nestle. Some credit was given to Google and Apple too, true pd companies in my opinion but not nearly as much as McDonald's and p&g. Also, entire chapter and major sections devoted to sales pitch on why bright house world's leading expert in this area. I've listened to many much better books on the subject and found myself checking the minutes remaining section toward the end of the book. It won't be on my read Again list.