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Publisher's Summary

A proven methodology for building a purpose-powered organization
Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.


The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid, and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization.
Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders
The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
©2013 Joey Reiman (P)2013 Audible, Inc.
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Customer Reviews

Most Helpful

By Paul on 09-06-17

Packed with good insights

I loved the way Joey balanced the discovery of an inspiring story with the application of an improved customer experience and a revitalized business culture. So many great ideas and solid process to drive change

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1 of 1 people found this review helpful


By Tyler Bradshaw on 08-22-17

Few moments of greatness, unimpressed by examples

There were many good bits of advice and wisdom in the book but just couldn't stomach the idea that the best examples given for purpose driven companies were McDonald's, Walmart, proctor and gamble and nestle. Some credit was given to Google and Apple too, true pd companies in my opinion but not nearly as much as McDonald's and p&g. Also, entire chapter and major sections devoted to sales pitch on why bright house world's leading expert in this area. I've listened to many much better books on the subject and found myself checking the minutes remaining section toward the end of the book. It won't be on my read Again list.

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