• The Startup Way

  • How Entrepreneurial Management Transforms Culture and Drives Growth
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 10 hrs and 12 mins
  • Unabridged Audiobook
  • Release date: 10-17-17
  • Language: English
  • Publisher: Penguin Books Ltd
  • 4.5 out of 5 stars 4.5 (18 ratings)

Regular price: $23.44

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Publisher's Summary

Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want.
In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.
©2017 Eric Ries (P)2017 Penguin AudioBooks
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Customer Reviews

Most Helpful
2 out of 5 stars
By MR on 11-13-17

Poor sequel - major disappointment

I was looking forward to this book but it's a massive let down. The lean start up felt original whereas this feels like some cheap 1990s 'change' management book you find in airport book shops.

The idea of bringing the agile thinking into corporate world sounded like a good premise for a follow up book but the story descends into the usual cliche corporate fad talk of: 'buy in' ...'transformation' and limp diagrams.

There's no insights in this book, just regurgitated 80s-90s ideas e.g. Quality circles.

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3 of 3 people found this review helpful

2 out of 5 stars
By Joe on 12-07-17

Just buy the lean start up...

Pretty drawn out and repetitive... Personally think it's not needed as it is not as good as the Lean start up.

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2 of 2 people found this review helpful

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