• The Startup Way

  • How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 10 hrs and 12 mins
  • Unabridged
  • Release date: 10-17-17
  • Language: English
  • Publisher: Random House Audio
  • 4.6 (168 ratings)

Regular price: $28.00

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Publisher's Summary

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the 21st century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Includes a PDF of charts and graphs from the book.
©2017 Eric Ries (P)2017 Random House Audio
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Customer Reviews

Most Helpful

By T. Herman on 11-07-17

Meh

For a lot of people The Lean Startup was revolutionary. If you're hoping for something like that here you'll be disapointed. I can't really say that I took much away from reading this. Mostly concepts and ideas I already knew.

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2 of 2 people found this review helpful


By Nathan on 10-25-17

Enjoyable But redundant…

I enjoyed this audiobook a great deal. Don’t miss understand that. I do believe this could’ve been done in five hours as opposed to 10 hours. There was a lot of, I’ll call it, reinforcement.

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2 of 2 people found this review helpful

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