• The Start-up Kit

  • Everything You Need to Start a Small Business
  • By: Emma Jones
  • Narrated by: Drew Campbell
  • Length: 5 hrs and 56 mins
  • Unabridged Audiobook
  • Release date: 10-06-14
  • Language: English
  • Publisher: Prospero Media
  • 3 out of 5 stars 3.0 (1 rating)

Regular price: $13.90

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $13.90

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The Start-Up Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.
Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with over £500-worth of offers from some of the leading brands for small business.
©2013 Harriman House (P)2014 Prospero Media
Show More Show Less

Customer Reviews

Most Helpful
3 out of 5 stars
By Alan on 03-11-15

Could have been a lot better.

This book was filled with more websites and technologies than actual advise on starting your own business. Mostly relevant to the UK market.

Read More Hide me

1 of 2 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
1 out of 5 stars
By Spencer Lloyd-Roberts on 05-07-15

Dangerously dreadful.

If this book wasn’t for you, who do you think might enjoy it more?

This is a cosy over the fence book of neighbourly natter ideal for somebody who's happy just dreaming about starting their own business but never will. It eagerly cites notorious scams and age old dead end endeavours as bright new opportunities with tremendous potential. It seems the research put in for this trip to the financial gallows extended no further than cutting and pasting from exuberant adverts promising $$$$s a day in spare time earnings.

Not only does Emma Jones have no experience of the fields she promotes, she evidently has never spoken to anybody who has either. All I learned from this book is that anybody can write a book on any subject and sell it on-line under the guise of expert advice.

There are plenty of good step by step books on starting up. This is not one of them.

What could Emma Jones have done to make this a more enjoyable book for you?

Research her advice.

What aspect of Drew Campbell’s performance might you have changed?

Performance is fine.

What reaction did this book spark in you? Anger, sadness, disappointment?

Dismay and disbelief.

Any additional comments?

Emma Jones should be sentenced to having to engage in some of the hopeless business practices she encourages other to pursue. At least then, having wasted her own time and money she might have something to offer, at least in terms of caution.

Most often there is more to a successful business than determination and positivity. No, failure is not an option, this is true. If it was no one would choose to experience it. Failure is however a consequence; usually of poor research and a refusal to face facts.

Kleeneeze? Avon? Oh Emma, please...

Read More Hide me

3 of 3 people found this review helpful

See all Reviews
© Copyright 1997 - 2018 Audible, Inc