The Starfish and the Spider

  • by Ori Brafman, Rod Beckstrom
  • Narrated by Sean Pratt
  • 5 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg, it grows a new one, and the old leg can grow into an entirely new starfish.
What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?
After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders", which have a rigid hierarchy and top-down leadership, and revolutionary "starfish", which rely on the power of peer relationships.
The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success. This audiobook explores:



How the Apaches fended off the powerful Spanish army for 200 years
The power of a simple circle
The importance of catalysts who have an uncanny ability to bring people together
How the Internet has become a breeding ground for leaderless organizations
How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

The Starfish and the Spider is that rare book that will change how you understand the world around you.

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Customer Reviews

Most Helpful

Centralized and decentralized models

Starfish -- decentralized communities or organizations, like the Apache tribes, Alcoholics Anonymous, P2P music sharing communities. (Starfish because starfish has no heads; if you cut a starfish into two, both will grow into new starfish)
Spider -- traditional hierarchical organizations with strong central control.

This book describes the various aspects of Starfish organisations / communities, and how such communities can pose a threat to traditional Spider businesses. While acknowledging the importance of Spider organizations for efficient resource utilization, the book discusses how we can look out for the emergence of Starfish business models, and even capitalize on them.

This book will be an interesting introduction to the idea of decentralized models for listeners / readers unfamiliar with the centralized-decentralized dichotomy. However, I finished the book with a "so what" feeling. I did not feel there was any takeaway I could readily apply. Nonetheless, it did provoke my thinking about current operations in my organization.

The book also talks about hybrid organizations like Amazon and Ebay. These are traditional organizations that have managed to tap on a wider starfish-like community to generate value for their businesses.
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- Chan Meng

10,000ft Bungee Jump View

For those of you looking for precise methods and answers on how to change your business structure to incorporate a more de-centralized business system, this is not the book for you.

Having said that, if you are looking for a way to broaden your mind's eye view of how social structures directly and indirectly affect business and commerce in the past, present and future then this book will be an invaluable tool.

This book will really help set your mind racing and drawing colorations between the two types of structures in not just business but in all aspects of society. It is up to the reader to take the examples given, the pros and cons of the structures presented, what happens when the two structures go toe-to-toe and relate it to their specific business and industry.

I can tell you this though, if you read this book and grasp the concepts and your competition doesn't, then you will have a definite advantage in recognizing current and future opportunities that your competition would NOT even be aware of.

If for the above reason only, this is a MUST READ for any student of business.
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- Justin

Book Details

  • Release Date: 07-09-2007
  • Publisher: Gildan Media, LLC