The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
- Narrated by: Dick Hill
- Length: 4 hrs and 30 mins
- Unabridged Audiobook
- Release date: 10-16-12
- Language: English
- Publisher: McGraw-Hill Education
Regular price: $15.36
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You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners" - and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to:
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Customer ReviewsMost Helpful
By Kimberly Werry on 05-01-18
Completely missing two chapters
What disappointed you about The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary?
I was following along with the hard copy as I was reading for work/at work. It completely skipped two chapters and went from Macro Resistance to Beware the Naysayers. I have Never try to Beat them; Always Join Them and We Don't Want You Here in between these two chapters in hard copy.
By Kylie on 02-26-18
Like a Starbucks commercial
While I can appreciate the astounding growth and success of this well-known company, the anecdotes seemed over the top. The story about a toddler's first words being "Mommy Starbucks" was just too much.
0 of 1 people found this review helpful