The Southwest Airlines Way

  • by Jody Hoffer Gittell
  • Narrated by Anna Fields
  • 4 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to:

Lead with credibility and caring
Invest in frontline leaders
Hire and train for relational competence
Use conflicts to build relationships
Make unions its partners, not its adversaries
Build relationships with its suppliers


What the Critics Say

"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." (Gerard Arpey, CEO, American Airlines)


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Customer Reviews

Most Helpful

Not very good

I recently worked for a competitor of Southwest Airlines and have a lot of respect for their business model. This respect did not transfer to this book. I found it preachy. The basic message is that people make a corporation, which I agree with, but I thought it was a little too over the top. It talked very little, if at all, about fuel hedges, which have saved Southwest's bacon over the past five years. I thought this was a pretty bad oversight.
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- Shaun

Not what I expected.

It seemed that it was more of a bragging session on why SW is better the X, Y or Z airline. I wanted more of an insight and it didn't perform that well.

The reader was also lackluster and I didn't finish listening to it.
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- Scott Hamilton

Book Details

  • Release Date: 02-23-2006
  • Publisher: McGraw-Hill Education