The Social Network Business Plan

  • by David Silver
  • Narrated by Dennis Holland
  • 7 hrs and 9 mins
  • Unabridged Audiobook

Publisher's Summary

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other 16 revenue channels are equally head-turning!Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.


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Customer Reviews

Most Helpful

Get Social!

Having worked in New Media since mid 90's this book has fresh ideas.

The stories behind Starbucks and the Bakery is an eye opener....It caused me to save a couple bucks at Starbucks this morning.

After reading I the book I started setting up social network site and turned the book on to friends in the Advertising Agency business.

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- Steve Owens

Good stuff but a lot of bad stuff

The first third of this is fantastic but I just really don't need to know all of the different synonyms for the word "bread" and I don't need a history on wheat and I don't need to know about saddle bronc riding.

Think I'm joking? Then download this and listen. The author goes on and on educating the reader/listener about a lot of things that just aren't pertinent to the topic of the book. This book could be half as long. Don't get me wrong ... if you're starting an online social media site then you need to listen to this but definitely be prepared for a lot of boring stuff that you just don't need to hear.
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- Kevin

Book Details

  • Release Date: 07-06-2009
  • Publisher: Audible Studios