How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:
Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
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Certainly not a handbook
Don't tell it show it
I really don't think this book gives sound advice. There is almost no practical information for managers besides a repetetive call to do "extensive analysis" It seems to be more aimed at selling the services of the consultancy (accenture) services than actually enabling managers to take social action. If you have a ton of money that you need to spend on something, then this might be the book for you.
There is no coherent story. It's a collection of essays comprised of bullet lists of things you ought to do. But there's no original insights in this book at all.
The material is difficult for the narrator. Bullet points read out loud is just monotone and boring.
- Jens Poder