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Publisher's Summary

How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
©2011 Accenture, LLP (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Roger on 11-25-12

Certainly not a handbook

This is not a 'handbook' on social media, it is a collection of essays and reports done over the past few years by several different authors explaining the rise and importance of social media for business. Lots of statistics on who is using social media and growth trends over the past few years. But with the speed at which social media moves, the information is largely out of date going into 2013.
At then end of the book, you are really no further ahead then when you started .... unless you were unsure if social media is catching on.

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2 of 2 people found this review helpful

2 out of 5 stars
By Jens Poder on 09-18-13

Don't tell it show it

What could have made this a 4 or 5-star listening experience for you?

I really don't think this book gives sound advice. There is almost no practical information for managers besides a repetetive call to do "extensive analysis" It seems to be more aimed at selling the services of the consultancy (accenture) services than actually enabling managers to take social action. If you have a ton of money that you need to spend on something, then this might be the book for you.

What was most disappointing about the authors’s story?

There is no coherent story. It's a collection of essays comprised of bullet lists of things you ought to do. But there's no original insights in this book at all.

What didn’t you like about Sean Crisden’s performance?

The material is difficult for the narrator. Bullet points read out loud is just monotone and boring.

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Customer Reviews

Most Helpful
1 out of 5 stars
By Mark on 04-08-13

Dry and boring

This is the sort of book which you probably want to buy and read in paper format. It reels off long lists and is very dry. They could have found a narrator who put some energy into the book.

I also bought this book as I was looking for a book on social collaboration within an enterprise - this book is not that - it really is Social MEDIA management. Only a few tips were applicable to my needs.

For me, this book was dry, boring and irrelevant.

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0 of 1 people found this review helpful

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