The Social Media Management Handbook

  • by Robert Wollan, Nick Smith, Catherine Zhou
  • Narrated by Sean Crisden
  • 10 hrs and 49 mins
  • Unabridged Audiobook

Publisher's Summary

How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.


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Customer Reviews

Most Helpful

Certainly not a handbook

This is not a 'handbook' on social media, it is a collection of essays and reports done over the past few years by several different authors explaining the rise and importance of social media for business. Lots of statistics on who is using social media and growth trends over the past few years. But with the speed at which social media moves, the information is largely out of date going into 2013.
At then end of the book, you are really no further ahead then when you started .... unless you were unsure if social media is catching on.
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- Roger

Don't tell it show it

What could have made this a 4 or 5-star listening experience for you?

I really don't think this book gives sound advice. There is almost no practical information for managers besides a repetetive call to do "extensive analysis" It seems to be more aimed at selling the services of the consultancy (accenture) services than actually enabling managers to take social action. If you have a ton of money that you need to spend on something, then this might be the book for you.

What was most disappointing about the authors’s story?

There is no coherent story. It's a collection of essays comprised of bullet lists of things you ought to do. But there's no original insights in this book at all.

What didn’t you like about Sean Crisden’s performance?

The material is difficult for the narrator. Bullet points read out loud is just monotone and boring.

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- Jens Poder

Book Details

  • Release Date: 08-30-2012
  • Publisher: Audible Studios