The Social Entrepreneur's Playbook, Expanded Edition

Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded Edition

By: Ian C. MacMillan, James D. Thompson

Narrated by: Don Hagen

Length: 5 hrs and 30 mins

Publisher's summary

Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur’s Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur’s Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.

Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors’ more than 26 years’ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase.

Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur’s Playbook is a must for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

©2013 Ian C. MacMillan and James D. Thompson (P)2013 Gildan Media LLC

Critic reviews

“Social entrepreneurship represents an innovative and effective mechanism for addressing many problems around the world. The Social Entrepreneur’s Playbook is an important contribution to help aspiring entrepreneurs take the first step.” (David Bornstein, author of How to Change the World: Social) Entrepreneurs and the Power of New Ideas and coauthor of Social Entrepreneurship: What Everyone Needs to Know

excellent cookbook for a social enterprise

a practical approach to a fir profit social enterprise. it has a framework and workbook

Great content albeit with a limited sample size.

Quite thought provoking. I will definitely listen to this repeatedly for a while. I only wish the sample size of successful case studies was larger and especially discussing non agrarian enterprises.

Excellent book. Very practical

excellent how to guide which gives me lots of ideas and checks. ensures you put in the effort before you waste the money

the best, most practical book on social enterprise

this book didn't look like much on the cover but it represents many years of on the ground, concrete experience by the authors and the social entrepreneurs they have worked with. I have read other books on social entrepreneurship and some have been hopeful stories of other social entrepreneurs but others have been high-level abstractions by people who are fans of social Enterprise but not practitioners. This book takes you through a very disciplined step by step process with concrete examples and very helpful questions at the end of each chapter. I cannot recommend this strongly enough if you are practicing social entrepreneurship, teaching about it, or just interested in learning more about the realities.

Even better in hard copy

Just finished this book and learned a lot but I think it would be nicer to have a hard copy because there are lots of lists and frameworks that would be helpful to refer back to and see drawn out. Tough to do with time stamps and such in audio format.

Instructional Book

Great book for the aspiring social entrepreneur who wishes to leave an impact in a developing country, plus some good tips and tricks for regular entrepreneurs.