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Building a business, brand, social media following or a nation and this is worth a read! I am not sure you “LOVE” this book but you’d find it hard to deny it pulls apart and quickly identifies the new “social” world we seem to be in. (Tip if you are reading this - you’re in it!)
The book is a follow up to Hanlon’s Primal Code which I am yet to read. YouTube uses the two books recently more the former, to teach Youtubers how to build their brand. Why because when Hanlon picks the pieces out and displays them to you it’s hard to deny he identifies the keystones of the development and success of all communities , whether social or general societies. Watch as he rattled off examples, some as large as nations other as small as new age optometry.
This book is short and easy to digest. Skip
past the first part where he describes his arrival in Bogotá, seems pointless. There is value to come.