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Publisher's Summary

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.
YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the seven critical data points for your social narrative in today's digitally-centered environment. Facebook Likes, social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community. This method has already been proven out at Fortune 100 companies around the world.
©2014 Patrick S Hanlon (P)2017 Patrick S Hanlon
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Customer Reviews

Most Helpful
4 out of 5 stars
By Anonymous User on 03-18-18

Essential for social followers

Building a business, brand, social media following or a nation and this is worth a read! I am not sure you “LOVE” this book but you’d find it hard to deny it pulls apart and quickly identifies the new “social” world we seem to be in. (Tip if you are reading this - you’re in it!)

The book is a follow up to Hanlon’s Primal Code which I am yet to read. YouTube uses the two books recently more the former, to teach Youtubers how to build their brand. Why because when Hanlon picks the pieces out and displays them to you it’s hard to deny he identifies the keystones of the development and success of all communities , whether social or general societies. Watch as he rattled off examples, some as large as nations other as small as new age optometry.

This book is short and easy to digest. Skip
past the first part where he describes his arrival in Bogotá, seems pointless. There is value to come.

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