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This book was extremely thorough in explaining the art of persuasion. they used relevant studies and examples that all tied in nicely. This is one of those rare books that everyone can benefit from in learning how to be more effective in influencing others.
1 of 1 people found this review helpful
This book is definitely worth it's time, but it's hard to follow up a classic such as Cialdini's Influence. If you should only choose one of them, go with influence. If you've already read it this book gives you an updated version and well supported by examples, studies and research.
4 of 6 people found this review helpful