At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
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Influence is still the best book on the subject
Good ideas with some practical applications
direct, compelling, useful
Narration matched the pace of the book, however the narrator's voice was not one of my favorites. Personal preference, I suppose. Higher pitched than I'd prefer.
There were enough ideas here for making changes that could have a big impact if employed, that I found myself as wrapped up in the current one as I was curious about what the next might be. As with any book containing this many specific ideas for change in one's approach to daily personal interactions, I connected more with some than others, and I suspect this will be the case for anyone.
Although I would have wanted more support or more studies provided to back up some of the ideas in this book, that likely would have bogged it down more than I would have liked. You'll have to decide that for yourself. I'd be surprised, however, if you didn't find several easy-to-make changes in your communication techniques that didn't bear fruit. Lots of fruit.