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Publisher's Summary

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
©2014 Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini (P)2014 Tantor
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Customer Reviews

Most Helpful
5 out of 5 stars
By Nate on 10-27-16

Very well done!

This book was extremely thorough in explaining the art of persuasion. they used relevant studies and examples that all tied in nicely. This is one of those rare books that everyone can benefit from in learning how to be more effective in influencing others.

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1 of 1 people found this review helpful

4 out of 5 stars
By BkkBanker on 02-20-15

Influence is still the best book on the subject

This book is definitely worth it's time, but it's hard to follow up a classic such as Cialdini's Influence. If you should only choose one of them, go with influence. If you've already read it this book gives you an updated version and well supported by examples, studies and research.

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4 of 6 people found this review helpful

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