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The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
Customer ReviewsMost Helpful
By Nate on 10-27-16
Very well done!
This book was extremely thorough in explaining the art of persuasion. they used relevant studies and examples that all tied in nicely. This is one of those rare books that everyone can benefit from in learning how to be more effective in influencing others.
1 of 1 people found this review helpful
By BkkBanker on 02-20-15
Influence is still the best book on the subject
This book is definitely worth it's time, but it's hard to follow up a classic such as Cialdini's Influence. If you should only choose one of them, go with influence. If you've already read it this book gives you an updated version and well supported by examples, studies and research.
4 of 6 people found this review helpful