Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this audiobook offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.
Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true - just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check - a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.
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So Dense You'll Want The Book
Impressive. Top 2%
I think the story was great … but I was so swamped with details that it was like marching through a blizzard. I got to grandma's just fine, but didn't see much of the road.
Not sure if I've listend to Robertson's other performances. But this was fantastic.
Too many to list.
I tried listening to this in the background while I worked. I tried listening in the car. I tried just listening to it. There's way too much in here to take in via audio, unless that's the only way you can learn. I'll probably get the book and mark it all up.