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John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren't necessarily smarter, harder working, or luckier than their peers. They aren't all prodigies, crossing the billionaire finish line in their 20s. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries. The key difference is what the authors call the "Producer" mind-set, in contrast with the far more pervasive "Performer" mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards.
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Customer ReviewsMost Helpful
By Luke on 03-14-15
Good message, lacks quality
It was a good book, and simply that. The idea of performer vs. producer is touched on over and over. Great examples and stories, but lacks quality information about becoming a producer. Not until the end does it get really into detail about producers and how to cultivate them. Interesting, but not a must buy.
2 of 3 people found this review helpful