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Publisher's Summary

Master the power of getting people to see things your way and to do what you want!
The ability to persuade is priceless!
Do you know someone who has an amazing ability to persuade people? That person might be a co-worker who always gets exactly what he or she wants from the company president. Or a salesperson who inevitably seems to land all the new accounts. Or neighbors who never have the slightest difficulty with their kids. We've all encountered someone who can convince and persuade others, almost by magic. But it isn't magic. It's a skill you can learn, an acquired ability that Roger Dawson calls Power Persuasion.
In this remarkable program, Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. Not by using phony promises and certainly not with threats, but because they perceive it's in their best interests to do what you say.
With The Secrets of Power Persuasion you'll discover:



Why credibility and, above all, consistency are the cornerstones of getting others to do what you want.
Verbal persuasion strategies that defuse resistance and demonstrate the correctness of your thinking.
The surprising power of humor as the starting point for personal leadership, and how you can use it to change the way others see you.
And much more.

Step by step, you'll learn to develop an overwhelming aura of personal charisma that will naturally cause people to like you, to respect you, and to gladly agree with you. It's just a matter of mastering the specific, practical behavioral techniques that Roger Dawson presents, and it's easy when you follow his logical, down-to-earth methods.
©1989 Dawson (P)1989 Nightingale
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Customer Reviews

Most Helpful

By David Stratton on 04-13-16

Actionable

I was able to incorporate many of these principles in my business and personal life. 2nd half of the book got a bit long winded but overall was a good listen.

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2 of 2 people found this review helpful


By Amazon Customer on 01-06-17

wow what a book!

I've read more than 10 books about persuasion, this is by far the best! really one of the best books i've ever read in my life. will read it again.

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1 of 1 people found this review helpful

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