The Science of Story Selling

  • by Gideon F. For-mukwai
  • Narrated by Katherine Thompson
  • 4 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

This audiobook captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts and minds with the hidden power of storytelling to sell ideas, products, and services. More importantly, he offers practical examples on how you can tell remarkable and memorable stories from ordinary life events to attract customers and boost your personal or business brand.
If you are sick and tired of presenters who read off their PowerPoint slides, this book is for you. It is for you if love to engage, educate, and inspire your audience. You can't do that with a dull and boring bullet-point presentation. It is time to reclaim the boardrooms, training rooms, and showrooms from pathetic PowerPoint-addicted drone presenters. It is time to tell fascinating stories that captivate and win the hearts and minds of your audience. If that is what you want, this book is for you.


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Customer Reviews

Most Helpful

Good Selling Tips

Good reference for a salesperson. It details various ways of adding persuasion to your sales pitch. I was personally hoping for more on how to sell ideas in a business setting or how to structure business meetings to persuade people to take action. With a little imagination, I was able to take away some ideas even though this is definitely sales related material. Key takeaways were to make your stories compelling, personal, relatable, actionable, and ultimately positive. Another great purpose for the seller is to learn from each experience, whether good or bad, and incorporate lessons to make each sales presentation better.

Katherine Thompson did a nice reading of the material although the author gave some personal details about himself that clearly made him a male with a fairly strong accent and Katherine clearly is not male and no accent was in evidence.

I received this audiobook for free from Audiobook Boom! in exchange for an honest review.
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- Reg "Avid reader who is also a mommy. Audible saved my reading time!"

Irony - This book needed more stories

Telling stories instead of boring bullet point facts and figures is the most effective way to communicate your message is something that is covered in numerous other books (e.g. Tell to Win by Peter Guber).
This book was different from most others on this subject because instead of just providing arguments to convince us that story telling is more engaging for audiences to hear, it tried to provide a recipe or formula for constructing good stories.
Unfortunately, it fell into its own trap by presenting the theories in list format. This book was crying out for some good stories and examples to explain why certain things (e.g. good guy meets challenges and bad guy) should be in a story.
Time and time again, I got frustrated when I heard the author was going to rattle off a list of points to consider when constructing a story.

All in all, the theory behind the story telling and details to have in a story were well thought out, sensible and common sense. But, I got bored by the robotic narration and the lack of stories and examples that are required if you are to grasp theories in an audiobook. After finishing the book, it is difficult for me to find any take-away points or theories that are really memorable.
Unbelievably ironic that a book to help you communicate with stories instead of lists uses far more lists than stories.
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Book Details

  • Release Date: 11-09-2015
  • Publisher: Gideon F. For-mukwai