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It's not a how-to book per se, yet it tells you how to do so many things! Hiring and firing, for instance; reading people; identifying nonproducers; cutting expenses; knowing what your customers need; and, most of all, growing your business. It doesn't tell you how to start a business, yet listening to it will make doing that so much easier. It doesn't tell you how to run one, but even if you've been a COO for 30 years, you'll find new wisdom in it. It's not a blueprint; it's more like a bag of missing puzzle pieces - the puzzle being the day-to-day job of making your business lean and profitable.
It's worded in the bite-size chunks made famous by executive summaries, perfect for business owners and managers with far too much on their plates - you can eat on the run, so to speak, and take in as much or as little as you can handle at a time. You'll find yourself listening again and again.
You need this book now if you're:
A future entrepreneur or manager
The owner (or aspiring owner) of a start-up
Even vaguely thinking of starting a company
The COO of a mature company with a lifetime of experience
Customer ReviewsMost Helpful
By zach on 03-11-16
enlightening for the novice
i am a beginning business owner and enjoyed the tidbits of information that applied to me like when he recommended to take your rmployeees to lunch each day and to be available for questions and concerns..
overall i thought the book would have more information and it was very boring to listen to for the narrater was very monotoned and wallstreet like with dry humor.
id recommend this book for someone who is in their early stages of business