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Publisher's Summary

Are you a salesperson or entrepreneur? Would you like to provide solutions your customers can't resist?
Douglas Vigliotti uses a unique but simple sales philosophy backed by 12 years of selling experience, and easy-to-understand examples to show you how to provide solutions your customers actually want. Yes, solutions your customers want to buy from you. He begs you to answer the pivotal question....
Am I providing CRINGE solutions? Solutions customers will either buy, or "cringe" to say no to.
Solutions that imprint you in the customers mind even in the absence of an initial sale. CRINGE solutions are not just products or services....


They solve real problems.
They provide loads of tangible and intangible value.
They reduce social, emotional, and financial risk for the customer.
They're overwhelming easy to understand, use, and implement.
They acquire more customers, retain more customers, and tell better stories.
The Salesperson Paradox will show you exactly how to create, position, and provide these solutions. It's a solution selling playbook packed with instantly implementable sales tools, guides, and frameworks. It's sales coaching aided by sales training. It's sales strategy backed by sales tactics. It's a lesson in sales psychology, ethical influence, and ultimately it will challenge you to ask yourself: Am I selling? Or, am I helping?
©2018 Douglas Vigliotti (P)2018 Douglas Vigliotti
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Most Helpful
5 out of 5 stars
By Nicola on 05-11-18

Best sales book I have read/listened to.

I have worked in sales for over 30 years and had a lot of sales training, read books and attended conferences - yet this is the first book that I can honestly say changed my mind set and immediately added to my bottom line.

As with many books of this type I think it would be more effective if it was condensed into 2 hours but I see people don't want to buy a short book. I also find the way Douglas pronounces certain words a bit off putting.

That said, I am going to recommend this book to anyone who has a service, product to sell. I think part 3 is the most valuable. His CRINGE solution gives me the mind set that sits perfectly with my style of selling. He has made me want to help my customers and be honest with myself - is my product/service really what they need. Is it a real problem? Does the customer feel they have won? Does value out weigh price? And the have I made it easy for them to say Yes. This book this made me ask better questions and be happier to get a yes (or a no). Thank you Douglas - you have made my job so much easier.

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